Post by account_disabled on Feb 18, 2024 3:38:56 GMT
Every Piece Of Content Needs A Goal To Be Considered “Marketing” From what I’ve found, there are basically only four things a marketer needs from any piece of content: To be shared To get comments To generate leads To make sales Problem is, most of us (myself included sometimes) aren’t creating individual pieces of content with one of these goals in mind. We either forget about the goal entirely, or worse, we expect a single piece of content to everything. Fortunately, the remedy to this is a structured content calendar and a slightly different perspective on how you publish. Once you create content with a single goal, you give .
For example, comparing the social share metrics of the Buy TG Database content you designed to be shared lets you know what your viewers are willing to share and gives you a foundation for creating more sharable content later. So let’s talk about how to do this, shall we? 1. If You Want The Content To Be Shared You’d be a fool to try and make the content “go viral” but that shouldn’t prevent you from trying to get it shared throughout the community. The reason why content spreads is widely discussed and debated. But from what I’ve found, having written a couple of breakthrough pieces myself, is that “sharable” content is mostly: Hilarious, cute, heartwarming, controversial, disgusting, scary, or insanely informative and perception changing.
Created for an extremely specific audience. For example, I wrote this article about why “simple” websites are scientifically better. It was shared more than 4,300 times. My best guess as to why it was successful was that it was about a subject the design community considers controversial. And it cited several scientific studies to back up its claim. On top of that, it was loaded with two practical benefits for readers. It featured actionable tips on how to simplify your own website and it could be shared with clients, colleagues, and rivals.
For example, comparing the social share metrics of the Buy TG Database content you designed to be shared lets you know what your viewers are willing to share and gives you a foundation for creating more sharable content later. So let’s talk about how to do this, shall we? 1. If You Want The Content To Be Shared You’d be a fool to try and make the content “go viral” but that shouldn’t prevent you from trying to get it shared throughout the community. The reason why content spreads is widely discussed and debated. But from what I’ve found, having written a couple of breakthrough pieces myself, is that “sharable” content is mostly: Hilarious, cute, heartwarming, controversial, disgusting, scary, or insanely informative and perception changing.
Created for an extremely specific audience. For example, I wrote this article about why “simple” websites are scientifically better. It was shared more than 4,300 times. My best guess as to why it was successful was that it was about a subject the design community considers controversial. And it cited several scientific studies to back up its claim. On top of that, it was loaded with two practical benefits for readers. It featured actionable tips on how to simplify your own website and it could be shared with clients, colleagues, and rivals.