Post by account_disabled on Feb 19, 2024 5:07:30 GMT
Services marketing is a set of strategies that promote intangible benefits and offers to the customer. This strategy aims to increase the end customer value of service providers. Services marketing is marketing for unseen and intangible benefits and is widely used in many industries. Characteristics of services include intangibility, inseparability, variability, perishability, and human participation. Services marketing strategies include ensuring customer satisfaction, value creation, branding, pricing, distribution channels, communication, customer relationship management and competitive strategies. In this article, the definition, features and strategies of service marketing will be discussed in detail. Features and Differences of Service Marketing l. Intangible Services Services include intangible and intangible benefits Services cannot be physically possessed or seen ll.
Indissolubility Services have a structure Business & Consumer Email List that is produced and consumed simultaneously. Services cannot be stored or stockpiled for future use III. Variability Services are inherently mutable, which can lead to different experiences for different customers. Even the same service may differ depending on customers LV. perishability Services may disappear or lose value over time Services may also have validity periods. V. People's Participation Services are offered by people who provide benefits and solutions to customer needs Human factor is of great importance in service marketing Basic Strategies of Service Marketing l. Customer Focus Strategy Understanding customer needs and providing customized services Increasing customer satisfaction and loyalty ll.
Value Creation Strategy Provide additional benefits to customers and differentiate from competitors Offering value-adding elements such as fast delivery, free consultation or membership benefits III. Competitive Strategies Aiming to provide uniqueness in the market and differentiate from competitors Emphasizing different pricing policies, innovation, quality-oriented approaches or customer experience Customer Focus and Value Creation in Service Marketing l. Customer Focus Understanding and understanding customer needs Providing customized solutions and meeting expectations Ensuring customer satisfaction and establishing long-term relationships ll. Value Creation Ensuring the service is important and useful to the customer Adding value by offering unique experiences Creating value with quality services and personalized solutions III.
Indissolubility Services have a structure Business & Consumer Email List that is produced and consumed simultaneously. Services cannot be stored or stockpiled for future use III. Variability Services are inherently mutable, which can lead to different experiences for different customers. Even the same service may differ depending on customers LV. perishability Services may disappear or lose value over time Services may also have validity periods. V. People's Participation Services are offered by people who provide benefits and solutions to customer needs Human factor is of great importance in service marketing Basic Strategies of Service Marketing l. Customer Focus Strategy Understanding customer needs and providing customized services Increasing customer satisfaction and loyalty ll.
Value Creation Strategy Provide additional benefits to customers and differentiate from competitors Offering value-adding elements such as fast delivery, free consultation or membership benefits III. Competitive Strategies Aiming to provide uniqueness in the market and differentiate from competitors Emphasizing different pricing policies, innovation, quality-oriented approaches or customer experience Customer Focus and Value Creation in Service Marketing l. Customer Focus Understanding and understanding customer needs Providing customized solutions and meeting expectations Ensuring customer satisfaction and establishing long-term relationships ll. Value Creation Ensuring the service is important and useful to the customer Adding value by offering unique experiences Creating value with quality services and personalized solutions III.