Post by account_disabled on Dec 19, 2023 7:47:27 GMT
A few centuries ago many more animal species populated the Earth than now. The greed of humans to viciously exploit the resources that the blue planet makes available to them has ended up causing thousands of animals to become extinct. However, the NGO WWF has now proposed to resurrect some of these species with the help of augmented reality . The campaign, named «Traces of extinction» and recently launched in Chile, orbits around a website developed ad hoc where visitors can immerse themselves in an immersive mobile experience thanks to augmented reality and interact with animals that are already extinct or in danger of extinction.
With this campaign, which is actually a kind of virtual museum, WWF aims to make visible some animals that are already extinct and close to disappearing with the ultimate goal of educating Phone Number List future generations< /span> and prevent the fauna from becoming orphaned of more species. Video player 00:00 00:56 On the “Traces of Extinction” website, WWF places two already extinct species in the spotlight, the dodo bird and the great auk, and an endangered animal, the clouded leopard. In addition to the web, the new WWF campaign in Chile is also supported by social networks and different outdoor advertising actions. Once an animal has been chosen, the visitor to the “Huellas de extinction” website can learn more about it, about its diet and their habitat, through an augmented reality experience.
The billboards that are part of the campaign, signed by the Inbrax agency, are accompanied by QR codes that people can scan to revive the animals from their mobile phones. «The current scenario due to the COVID-19 pandemic has made us reconsider the way we interact with the audience and that is why we wanted to provide entertainment to the little ones of the house so that they have knowledge of animals that unfortunately no longer exist and that they can only know virtually«, explains Pedro Antolín, creative director of Inbrax. DATA SHEET Advertiser: WWF Chile Agency: Inbrax CEO: Carolina Pinheiro CCO: Pancho González Strategic Partners: Oso Borrose, Kreab, Mzzo, Vizeum.
With this campaign, which is actually a kind of virtual museum, WWF aims to make visible some animals that are already extinct and close to disappearing with the ultimate goal of educating Phone Number List future generations< /span> and prevent the fauna from becoming orphaned of more species. Video player 00:00 00:56 On the “Traces of Extinction” website, WWF places two already extinct species in the spotlight, the dodo bird and the great auk, and an endangered animal, the clouded leopard. In addition to the web, the new WWF campaign in Chile is also supported by social networks and different outdoor advertising actions. Once an animal has been chosen, the visitor to the “Huellas de extinction” website can learn more about it, about its diet and their habitat, through an augmented reality experience.
The billboards that are part of the campaign, signed by the Inbrax agency, are accompanied by QR codes that people can scan to revive the animals from their mobile phones. «The current scenario due to the COVID-19 pandemic has made us reconsider the way we interact with the audience and that is why we wanted to provide entertainment to the little ones of the house so that they have knowledge of animals that unfortunately no longer exist and that they can only know virtually«, explains Pedro Antolín, creative director of Inbrax. DATA SHEET Advertiser: WWF Chile Agency: Inbrax CEO: Carolina Pinheiro CCO: Pancho González Strategic Partners: Oso Borrose, Kreab, Mzzo, Vizeum.