Post by account_disabled on Dec 23, 2023 9:52:06 GMT
We must not forget that : Google remains the first most visited site in France (increasing in 2017), Google represents on average more than 50% of a website's traffic, Google has a strong particularity: we go there with an intention: intention to compare, intention to obtain information, intention to train, intention to understand, intention to buy… When you don't know, you ask Google and Google offers the most relevant answers possible. In a given market, whatever it is (local, national, international, BtoB, BtoC, etc.), understanding what is happening online is an excellent way to develop an effective strategy (we know where we are going and why at the moment). instead of operating by feeling) based not only on the expectations and needs of Internet users (professionals or individuals) but also based on what the competition is doing (or not doing).
Benefits : Market knowledge Customer knowledge Knowledge of competitors' strategies Return on invested Email Data capital Efficiency To do this, there are many BIG DATA tools which, combined with each other, will bring considerable value to a digital marketing strategy. Unfortunately, there is not just one tool to use, it can require several weeks of work, it is a significant financial investment, especially for a small structure. We therefore do this work (data collection, analysis, sorting) on the online market of Bruno's offer. Thanks to this analysis, Bruno better understands how his market is structured online, what its segmentation is, who his real competitors are, what their strengths and weaknesses are.
It defines a strategy, starting from “Blue Ocean” market segments: high demand and low competition. Bruno chooses knowingly, and not according to his feelings, the market niches in which he wants to be present. It wasn't necessarily his first idea, but he is following the recommendations we make to him. We complete the mission by writing several articles optimized for SEO. Result: in 3 months, we went from a site that was surviving, present on the 1st page on a few queries to a site present on the 1st page on several, dozens of keywords. The impact is direct: the site is more visible, on good queries and therefore multiplies its traffic by 12 in less than 3 months. Do you also really want to take off your online business? Let’s discuss it together, an appointment doesn’t commit to anything.
Benefits : Market knowledge Customer knowledge Knowledge of competitors' strategies Return on invested Email Data capital Efficiency To do this, there are many BIG DATA tools which, combined with each other, will bring considerable value to a digital marketing strategy. Unfortunately, there is not just one tool to use, it can require several weeks of work, it is a significant financial investment, especially for a small structure. We therefore do this work (data collection, analysis, sorting) on the online market of Bruno's offer. Thanks to this analysis, Bruno better understands how his market is structured online, what its segmentation is, who his real competitors are, what their strengths and weaknesses are.
It defines a strategy, starting from “Blue Ocean” market segments: high demand and low competition. Bruno chooses knowingly, and not according to his feelings, the market niches in which he wants to be present. It wasn't necessarily his first idea, but he is following the recommendations we make to him. We complete the mission by writing several articles optimized for SEO. Result: in 3 months, we went from a site that was surviving, present on the 1st page on a few queries to a site present on the 1st page on several, dozens of keywords. The impact is direct: the site is more visible, on good queries and therefore multiplies its traffic by 12 in less than 3 months. Do you also really want to take off your online business? Let’s discuss it together, an appointment doesn’t commit to anything.